“A Hotel Life is proud to be working with Shelby Eastman as our Digital Editor. She is attentive, creative, responsive and always goes above and beyond for all of our social and digital needs.”
Ben Pundole, VP of Brand Experience, EDITION Hotels and Founder, A Hotel Life
“A Hotel Life is proud to be working with Shelby Eastman as our Digital Editor. She is attentive, creative, responsive and always, and I mean always, goes above and beyond for all of our social and digital needs.”
Ben Pundole, VP of Brand Experience, EDITION Hotels and Founder, A Hotel Life
SERVICES
01. SOCIAL MEDIA
Strategy, brand positioning, content creation, art direction, copywriting, community management, brand campaigns, data and reporting, graphic design
02. INFLUENCER RELATIONS
Strategic partnerships, events, outreach and management of an established database of over +200 micro and macro influencers
03. PARTNERSHIPS & ACTIVATIONS
Strategic co-branded partnerships, pop-up concepts, brand events and activations
FEATURED clients
THE WILLIAM VALE
The William Vale is a modern luxury hotel located in Williamsburg, Brooklyn, and the only Forbes recommended hotel in Brooklyn to date. I was brought on board to recreate their identity on social media by implementing a new strategy, leading and art directing monthly content creation, and developing a more consistent posting cadence paired with active community management. This resulted in 11,000+ new, organic followers over the span of 12 months.
A HOTEL LIFE
A Hotel Life is an award winning travel platform founded by Ben Pundole that celebrates the world's most creative hotels. My role with the platform is Digital Editor, whereby I lead all social media strategy, messaging, content, and community management. Additionally, I am leading the production and creative for A Hotel Life's soon-to-launch podcast, where Ben Pundole interviews some of hospitality's elite and covers topics such as hotels, travel, and entertainment.
ONCE UPON A TIME AGENCY
Once Upon a Time Hospitality, formerly IdeaWork Studios, is a full-service agency with prominent clients in the hospitality space, specializing in branding, advertising, graphic design and website development. I work with Once Upon A Time to manage the social media team, lead strategy, creative execution, and influencer relations for all social clients, and support on new business.