Creative consultant
in the hospitality space


About

Shelby Eastman is a creative strategist based between Austin and LA, blending a background in high-profile advertising with a deep passion for hospitality. After working with brands like Ray-Ban and Christian Louboutin, she transitioned into the hospitality space by working in house with Ian Schrager, launching his personal Instagram and crafting the social media strategy for PUBLIC Hotel. 

Today, Shelby partners with leading hospitality brands to bring their stories to life—shaping social media strategies, and consulting on creative, marketing, and brand initiatives that connect with audiences in meaningful ways.

HOSPITALITY

CONTENT CREATION


Featured Clients

Social Media Strategy

Social Media Management

Influencer Relations

Expertise


Content production

Events and activations

Brand Partnerships


Testimonials

“A Hotel Life is proud to be working with Shelby Eastman as our Digital Editor. She is attentive, creative, responsive and always, and I mean always, goes above and beyond for all of our social and digital needs. Along with everything else, she is an adaptable story teller, which is an absolute must in today’s changing world.”

— Ben Pundole, VP of Brand Experience, EDITION Hotels and Founder, A Hotel Life

“Shelby Eastman Consulting has been a trusted partner in managing the social media for Fairmont Miramar and Fig Santa Monica. Shelby's team offers a strong combination of creativity and reliability, handling everything from monthly social media calendars and community management to photoshoots and influencer collaborations, all while helping us engage with our audience in meaningful ways. The experience working with them was wonderful, and we would highly recommend their services to any hospitality brand seeking social media and creative support.”

— Zachary Courtney Marketing Director, Fairmont Miramar 

“Shelby elevated our brand on social media and completely stepped up our online presence. Her ideas for content were always fresh and elegant yet playful. She took direction about who we are and where we were headed and intuitively knew how to execute that vision. She has excellent time management skills during photoshoots and for creating content calendars. You can trust Shelby to be the voice of your brand.”

— Kristen Daniels, Marketing Manager & DEANNA THOMAS, Director of Sales & Marketing