LIFESTYLE

Managed Sunglass Hut's social media content production and account relations. Shelby worked on various campaigns, producing content in collaboration with international creators and influencers on a monthly basis. Additionally, Shelby launched the brand’s Snapchat account during London Fashion Week

Led client and account relations for Ray-Ban on several global campaigns across social media, in-store, and web platforms. Shelby also played an active role in supporting creative and production efforts.

Shelby worked with Creagh BK, a luxury handbag brand based in Brooklyn, New York to support all creative and marketing efforts across social media, paid social, photoshoots, event production, influencer partnerships, and more.

Launched and led AERA's social media accounts for the sustainable B-Corp shoe brand, managing copywriting, community management, and partnerships.