HOSPITALITY

In-house, Digital Marketing Manager

While working in-house with Ian Schrager, Shelby led and managed social media and digital marketing for PUBLIC Hotel, as well as the outlet accounts Public Arts and Public Kitchen. She handled everything from content calendars and paid campaigns to content shoots, copywriting, artist collaborations and more.

Shelby Eastman serves as Global Social Media Editor in Chief for EDITION Hotels, leading content strategy across all property accounts. She provides expert guidance and creative direction on all social media content, tone of voice, image selection, video editing, performance analysis, and more, ensuring each property’s voice aligns with the EDITION brand consistently month over month.

Managed social media for Miami Design District, including producing and casting quarterly lifestyle shoots, creating monthly calendars and copy, reporting, community management, and more.

Civilian Hotel, Sixty Hotel, Panorama Room, One Domino Square, Domino Park, Nopsi Hotel, YOTEL

Shelby leads the social media team at Once Upon a Time Agency, a globally recognized hospitality agency. She and her team manage full-scale social media strategy for multiple clients, including calendars, influencers, shoots, reporting, and more.

In-house, Digital Marketing Manager

Ian Schrager tasked Shelby with revamping his personal social media strategy. She took a unique approach by focusing on sharing his inspirations alongside his hotel projects. Shelby created the #IanSchragerLikes hashtag campaign, which has since generated 5 million impressions and 90K new followers, and is still active today.

Shelby and her team managed the full social media strategy for Fairmont Miramar and Fig Santa Monica restaurant, including monthly calendars, content shoots, influencer relations, event content capture, reporting, and more.

Managed social media and led all content strategy for Spare Room Hollywood, an award-winning bar located inside the Hollywood Roosevelt Hotel.

Shelby worked with Ben Pundole, founder of A Hotel Life, for over three years to revamp the brand's social media strategy. Shelby also contributed as an editor for the website, offering insights and reviews on a range of hotels. Additionally, Shelby launched and managed the A Hotel Life podcast.